You won’t find flashy edits or clickbait pranks on Prime Mutton’s Instagram. What you will find is a 55-year-old Englishman in a pork pie hat, moustache dripping with foam, declaring with booming joy that the pint in his hand is an “absolute creamer.”
Jason Hackett, better known by his pub-loving persona Prime Mutton, has unexpectedly become a social media phenomenon, amassing over 160,000 fans (whom he lovingly calls “muttonistas”) with little more than a smartphone and his deep love for beer.
In an era of hyper-edited content and carefully curated influencer personas, Mutton has done the unthinkable: cracked America with nothing but authenticity, beer, and a killer catchphrase.
Who Is Prime Mutton?
Born and raised in Manchester, Jason Hackett is a professional bridge player, not a typical influencer archetype. He’s charmingly disheveled, unconcerned with filters, and proudly middle-aged. In his words:
“The brain in terms of knowledge of food and drink is prime; the body is mutton.”
It’s this unvarnished honesty—alongside his passionate love for pints—that’s earned him a cult-like following online and now IRL across the U.S. during his first North American tour.
The Formula for a Cult Following
A Prime Mutton beer review follows a now-iconic formula:
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He appears at a local bar—usually unglamorous, always cozy.
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He greets the crowd: “Hello, my muttonistas.”
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He names the beer and the bar.
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Then, with no swirling, sniffing, or sipping, he chugs two-thirds of the pint in a glorious series of gulps.
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He pauses, lets the foam settle on his moustache, and delivers his verdict.
The highest praise? “Absolute creamer.”
The phrase—which he picked up in Ireland—has become both a rallying cry and brand identity for his fans, who now print it on shirts, banners, and hashtags.
Prime Mutton Takes Manhattan (and Boston, Philly, and Brooklyn)
On his first U.S. tour, Prime Mutton has been greeted like a rock star.
At Hartley’s Bar in Brooklyn, more than 150 fans packed a venue designed for 30, spilling into the street to witness the sacred beer ritual. He was there to review the Guinness—one he’d heard was among the best in New York.
As he walked in, the crowd roared like it was Super Bowl Sunday. When he finally declared the pint an “absolute creamer,” the place erupted in jubilation. Strangers high-fived. Grown men hugged. One woman nearly toppled off her stool in excitement.
“It’s sort of what I need in my heart right now,” said fan Nick Lucchesi.
“He’s endearing, and very Mancunian—in the best ways.”
Star-Studded Fanbase: Paul Giamatti Joins the Muttonistas
During a quieter moment in Brooklyn, Prime Mutton was approached through the bar window by none other than Paul Giamatti, the Oscar-nominated actor and self-confessed “muttonista”.
Clad in a black polo shirt embroidered with Mutton’s image, Giamatti excitedly introduced his son to the Instagram star, took a photo, and left beaming.
“See, that’s not my world,” Mutton said modestly, unaware of Giamatti’s fame. “But he seemed very nice.”
What Makes Prime Mutton Different
Unlike many male influencers who shout, flex, or preach self-discipline through icy showers at 4am, Prime Mutton is refreshingly normal.
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He doesn’t belittle people.
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He doesn’t pretend to be perfect.
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He doesn’t sell toxic masculinity disguised as empowerment.
Instead, he’s just a bloke who loves beer, treats people kindly, and enjoys bringing others along for the ride.
“He’s certainly a wonderful bloke,” said Lucchesi.
“Who doesn’t like a Guinness and a nice guy dropping a catchphrase?”
Chaos and Charm in Every Post
Mutton’s videos are anything but polished:
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Lighting is unpredictable.
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Background noise from rowdy pubs is ever-present.
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His experiments with fonts and emojis are—let’s say—creative at best.
But therein lies the magic. His content is real, wholesome, and joyfully amateur—a stark contrast to influencer culture’s glossy excess.
A Movement, Not Just a Meme
What began as quirky beer videos has grown into a community movement.
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Muttonista merch now circulates globally.
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Fans coordinate visits to his tour stops.
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Dozens are requesting him for brand deals and collaborations, though Mutton insists he’ll remain true to his roots.
“I just like making my little videos. If they bring people joy, that’s enough.”
In many ways, Prime Mutton is a folk hero for the digital age—not because he tried to be, but because he didn’t.
Why Prime Mutton Matters
In a world grappling with war, climate crisis, and polarized politics, people crave something grounded, genuine, and uplifting.
Prime Mutton offers exactly that:
A smiling man in suspenders, drinking beer, spreading warmth, and making people feel seen—one pint at a time.
So if you’re tired of algorithms and influencers who lecture rather than listen, maybe it’s time you raised a glass and joined the growing ranks of muttonistas.
