With over a billion users worldwide and a growing set of marketing and commerce tools and capabilities, Instagram is big. So big that it’s rivaling its parent company, Facebook, in certain segments. As far as influencers are concerned, however, Instagram’s been the place to be for a while now. Even though TikTok rose in popularity, Instagram didn’t lose any of its allure.
The one problem with joining such a massive network is that the competition leaves little room for making mistakes. Any new addition should be able to hit the ground running ASAP, and then quickly move toward building a massive fanbase.
The best use of Alecksandro Rizzo’s expertise is with the latter. With over 1.5 million followers and a real career on the network, he’s the perfect person to advise on building a following. Here are four practical tips everyone should follow.
Create High-Quality Content
There’s no beating around the bush on this one; Instagram content needs to be top-notch to gain any attention. The competition is simply too tough to allow any slip-ups in quality.
The quality of content reflects on the quality of the account, which in turn helps establish credibility. “Thanks to my credibility on social media,” says Alecksandro Rizzo, “I’ve had the opportunity to collaborate with very important brands.”
Collaborations often produce content with a high production value, which in turn grabs more attention and makes it easier to demonstrate that the account is the real deal and worthy of people’s attention.
Use the Highlights
Everyone knows that people have short attention spans these days and that Instagram has an incredible number of content creators. It’s essential to put one’s best foot forward and give some of their catchiest, most interesting, and most entertaining content to a new visitor right away.
Highlights are a great way to do it. Organizing stories thematically will help content creators quickly establish who they are, what they do, and what they’re about. It’s simple yet effective, and it can be tremendously engaging.
Use the Power of the Hashtag (Wisely)
There’s a whole list of best practices and uses for hashtags, and it’s best to learn and start implementing them as early as possible. Hashtags will help with discoverability, but they’ll also help accounts stand out.
Some practices to try out include developing a branded hashtag—very important for IG entrepreneurs—using the right hashtags in appropriate places and quantities, employing converting hashtags to increase value to partners, and getting more opportunities to create high-quality content.
Stay Regular and Consistent
Finally, staying regular and consistent means publishing content regularly and keeping the quality of the content consistent. People should be able to depend on both the timeliness and the quality of content. It’s as simple as that.
While there are many other tips and tricks people could try out to gain massive Instagram fanbases, these four, as suggested by an Instagram veteran like Alecksandro Rizzo, are bound to create a solid foundation. It’s essential to try out new things as they come up, however, and steer clear of any shady practices, too.
